Inbound marketing is becoming more and more popular as an effective and analytical way to reach your desired audience. With that being said, it is still difficult for many executives of companies to see the benefits clearly enough to take action.
The 6 principles of influence according to Robert B. Cialdini are: Reciprocation, commitment & consistency, social proof, liking, authority and scarcity.
These principles are examined from both a psychology perspective as well as a consumer behavior perspective. More or less, the principles are six impactful areas to leverage during a brand’s marketing and sales processes.